6 Reasons to Hire a Small Ad Agency
Many large companies want an innovative ad agency that offers a different perspective to develop marketing campaigns. In a number of instances, smaller agencies offer this. You should consider hiring a smaller firm to reap the benefits.
1. Faster Results
With large agencies, you often have to deal with a lot of bureaucracy. It can take a while to get a project off the ground simply because the agency has so many other jobs in the works. However, with a small agency, you’ll have a closer relationship with the creatives. They can provide you with more attention and their one-on-one interaction saves you the trouble of having to pass through hoops to get your goals accomplished.
2. More Specialty
Large agencies may have a breadth of knowledge and services, but they typically cannot go in-depth regarding a specific industry. Conversely, you may be able to find a small ad agency that deals specifically with your field. You do not have to waste time explaining everything because the professionals already know a great deal.
3. Greater One-on-One Communication
Many companies hire in-house marketing teams due to the fact there is more efficient communication. Smaller agencies are best capable of recreating that experience. This faster turnaround results in campaigns being completed more quickly. Deadlines are met easier.
4. Better Culture
Large agencies can get caught up in the day-to-day processes to the point where any type of company culture falls to the wayside. With small ad agencies, there is a greater likelihood everyone there knows each other. It feels more like a family than a business. For many businesses, this quality is a great asset.
5. Not Afraid to Take Risks
Large agencies often have to adhere to strict guidelines. There may be no room for leeway when the company is accountable to shareholders. However, small agencies are not bound in the same way. If your business is looking for something a little different, perhaps something incorporating multiple forms of media, a small agency would probably have better capabilities to think outside the box.
6. Deeper Insight
With large agencies, a business may just provide information about the desired campaign, and the agency executes it without question. Small agencies are more likely to focus on the strategic marketing level, which includes coming up with a more ideal budget and clarifying the goals of the campaign.
Sundance Marketing is here to take your marketing ideas and bring them into reality. Getting started is easy. All you have to do is fill out our online contact form. Our ad agency may soon become an integral component of your marketing team.