Advertising Trends You Should Follow
When it comes to increasing business, some companies are willing to try anything to stay ahead of the competition. This leads to the emergence of advertising trends that often disappear as soon as they become accepted practice. While some of these trends might later prove to be ineffective, others are worth a second look. Below are current advertising trends that have indeed proven effective.
As many as 90 percent of shoppers use their smartphone while in the store to make a purchase. This means that you have a unique opportunity to connect with customers via their mobile devices. Implement a rewards program on an in-store app that targets customers inside the store.
One of the most important tools an advertiser can have is data. Collect data on customers who interact with your brand on your website, social media, or on your email list. We can help you collect extremely accurate data about your customers, and help you make sense of it so you can plan a successful advertising strategy.
People visiting your brand on social media are often more likely to engage with video than with just text or images. Invest in digestible video content of around 15 to 30 seconds per video. Most customers prefer video content than is catchy and creative, rather than purely informative. Humor and personality will make your video more memorable every time.
Programmatic advertising is the use of digital technology to purchase advertising rather than only going through traditional channels. Since this allows you to purchase advertising more quickly and tailor it to your customers, it is often a good idea to invest in programmatic ads. Programmatic spending can be used on both display and mobile ads.
Customers connect to the internet through multiple devices. Therefore, you should try to reach them on as many platforms as possible. However, cross-device marketing is often easier said than done, as you need to gather a significant amount of data before you can cross devices successfully with your brand.
Adapt to Mobile
While smartphones may be the preferred mobile device of today, the future is rapidly moving towards wearable technology. Smart businesses will be ready to adapt their advertising strategies to meet changing technologies so they can stay ahead of the curve.
For help implementing these trends and strategies, contact our advertising agency in Rochester, NY.