Our Agency

we are your team

We provide a host of the best idea makers, business builders, copywriters, web developers, directors, and artists available in Rochester NY.

Creative Agency Full of Talented Experts

When you hire Sundance Marketing, we become part of your team — an extension of your marketing department. We bring to you some of the best idea makers, business builders, copywriters web developers, directors and graphic artists available; all with the same goal – to grow your business. We keep our overhead low to keep your costs down. At the same time we hire the most talented freelancers in the field to get the job done for you. Our ad agency manages the details and makes it easy and an enjoyable experience for you. Advertising is supposed to be the fun part of running your business! Specifically, here’s what we can do for you…

Meet Our Team

At Sundance Marketing, it’s not Business as Usual. Since opening our doors the 2000, we take a very personal approach with our clients. With over 30 years of experience entrenched in the advertising and marketing business we know how to make the needle move for our clients. We make it personal at Sundance Marketing by getting to know our clients, their businesses and their goals. Our mission is to bring the best creative, digital, and media partners to the table at affordable pricing. We grow businesses by developing home run integrated campaigns with a strategic media buying plan that includes diverse marketing tactics.

Laurie Sagona

Laurie is Director on all projects. Her experience in communications, journalism, advertising, broadcast production, and sales management supports a diverse array of businesses in her long career. With over a dozen awards to her credit, Laurie’s true success comes when her clients succeed.

Mary Pavone

With over 30+ years in media sales, Mary knows how to negotiate and spot a great deal. She’s had the pleasure of working with and growing a myriad of different businesses, including retail, automotive, not for profit, and healthcare industries.

Paula Ruffell

Paula manages Sundance Marketing. She dots the I’s, has Laurie’s back, and has learned every aspect of the business over the last 5 years. Paula is responsible and indispensable; Sundance clients and media reps love her!

Martin Leary

Martin Leary is the owner of AdHouse Productions, a full service video production company based in Rochester, NY. For more than twenty five years Martin Leary has produced television advertising, corporate communications, product videos and brand identity videos for agencies and companies in the Rochester and western New York region. He’s been an integral part of our growth producing the finest campaigns for all size budgets!

David Levant

Since 1988, David’s objective has been to help people communicate more effectively with their prospects, customers and employees. He joined Sundance Marketing as a freelance copywriter in 2002. David draws from his experience as a leader on the account service and creative sides of advertising agencies and as a director of corporate marketing. David is also VP of New York’s Board for the National Center for Missing and Exploited Children.

DD Flannery

D-D Flannery Lazenby is an award winning publicist and owner of Flannery Public Relations who gains you visibility with those who matter most to your brand. She assists you in making your business “social” via networks like Facebook, Twitter, LinkedIn, YouTube, etc. She also tracks down prominent journalists from the local and mainstream media to get your stories seen and heard locally, nationally, and internationally and across broadcast and print media.

Robert Loeb

Every creative marketing team needs a guy with the khaki pants (pleated, of course), blue pinpoint Oxford shirt with a tie, and blue blazer. Having a strong background in the medical field, Bob specializes in top notch PR.

Cindy Harris

Cindy is an artist and graphic designer in the Finger Lakes area of NYS. She specializes in business identity by merging an artist’s eye with business strategy. With over 30 years experience with corporate clients and small businesses, her work has powerful impact while staying true to client. Cindy has won numerous art awards throughout her career.

Steve Ketchum

Steve can design just about anything for budgets of all types. Specializing in graphic design, website design and Photoshop – even brainstorming when he’s not out on the golf course!

Discover our brilliant strategies

After establishing your big ideas, empower them with a brilliant marketing strategy. Select media outlets like TV, radio, print, and digital marketing to give mobility to your big ideas!


Digging for Answers

Brand Strategy

We work with you to identify and analyze your brand as it exists. We discuss how your brand is perceived in the marketplace and if it delivers on all the touchpoints of your business.


We work together to strategize where you want your business to go and how to get there. We discuss what’s working and not working with your current plan. We talk about the goals, your business challenges and opportunities.


The Fun Stuff

Graphic and Copy Design

We develop attention-getting logos, taglines, brochures, collateral materials and websites that all complement each other and tie into your brand.

Television, Radio and Web Video Production

Using our determined strategy, we develop and produce television and radio campaigns that appeal emotionally to your existing and potential customers to promote your business – some that have even won awards! View our portfolios…

Our Awards

2016 Webster Small Business Excellence Award

Awarded by The Webster Small Business Excellence Awards

Sundance Marketing

2014 Silver Telly Award – Use of Humor

Awarded by The 35th Annual Telly Awards

Immediate Care “Bobsled” TV :30

2013 Silver Davey Award – Use of Humor

The 9th Annual Davey Awards

Immediate Care “Ouch Factor” TV :30

2013 Bronze Telly Award – Professional Services

The 34th Annual Telly Awards

Immediate Care “Ouch Factor” TV :30

2012 Bronze Telly Award – Professional Services

Awarded by The 33rd Annual Telly Awards

Immediate Care “Football” TV :30

2011 Pixie Gold Award for Outstanding Visual Effects

The American Pixel Academy

Helendale Dermatology & Medical Spa “Think Skin” :30 TV

2010 Marketer of the Year Finalist

Awarded by Rochester Chapter of the American Marketing Association

Helendale Dermatology & Medical Spa

Excellence Award Rochester Women’s Network 2010 Up & Coming Business Woman

Rochester Women’s Network

Laurie Sagona

The Telly Awards Finalist

The 14th Annual Telly Awards

Viking International “Electronica” Music Identity

2014 Bronze Telly Award – Use of Humor

Awarded by The 35th Annual Telly Awards

Immediate Care “Epidemic” TV :30

2013 Communicator Award – Commercial Campaign

Immediate Care for “Ouch Factor“, “Football” and “Golf Ballet“

2012 Online Marketer of the Year

Awarded by Rochester Chapter of the American Marketing Association

Helendale Dermatology & Medical Spa

2012 Bronze Telly Awards – Use of Humor

Awarded by The 33rd Annual Telly Awards

Immediate Care “Football” TV :30

2012 Silver Communicator Award

Awarded by The Communicator Awards

Helendale Dermatology & Medical Spa “Think Skin” :30 TV

2010 Bronze Telly Award – Visual Effects

The 31st Annual Telly Awards

Helendale Dermatology & Medical Spa “Think Skin” :30 TV

2010 Marketer of the Year Finalist

Awarded by Rochester Chapter of the American Marketing Association

Lisa’s Liquor Barn

The Telly Awards Finalist

Awarded by The 14th Annual Telly Awards

R.C. Shaheen’s “Fall in Love with Your Home Again” Music Identity

Sundance Awards

Boards & Affiliations

Giving back to the Rochester community

At Sundance Marketing we believe in our community. Rochester is full of remarkable organizations and we are proud to be able to lend our print, radio, TV and online marketing advertising ideas, strategies and experience to several Rochester charities through board affiliations and associations.

Young Audiences of Rochester

Board of Directors – 2004 to 2011
Marketing Committee Chair 2007 – 2011

Catholic Family Center

Marketing and Development Committee 2008 – current
Board of Directors, Catholic Family Center 2012 – current

Mercy Outreach Center

Board of Directors 2003-2006
Mercy Me Gala Committee Member 2004 – 2011

Church of the Transfiguration

Co-Coordinator Friday Afternoon Drop-In center St. Andrews Church 2009 – 2011

Marketing and Advertising Strategies

Media Buying

We negotiate advertising rates and effective scheduling for TV, Radio, Print, Billboards and any new media. We use Strata Research, Nielson and Arbitron ratings to evaluate your buys.

Social Media Marketing

We work with your business to develop and navigate a social media marketing strategy. Social channels like Facebook, LinkedIn, YouTube, etc. offer highly targeted ad reach and instantaneous response.

Website Development

Is your website attracting customers? We study search engines to find organic ways to drive your website to the top of appropriate search queries. Or we might suggest a pay-per-click strategy on Google, MSN/Bing, or Yahoo.

Public Relation/Promotions

We produce media releases and coordinate media involvement to promote public awareness and build your reputation. Making PR a part of your marketing plan plants the truth about your story and successes into the community.

Start getting better results