Our Agency

we are your team

We provide a host of the best idea makers, business builders, copywriters, web developers, directors, and artists available in Rochester NY.

Creative Agency Full of Talented Experts

When you hire Sundance Marketing, we become part of your team — an extension of your marketing department. We bring to you some of the best idea makers, business builders, copywriters web developers, directors and graphic artists available; all with the same goal – to grow your business. We keep our overhead low to keep your costs down. At the same time we hire the most talented freelancers in the field to get the job done for you. Our ad agency manages the details and makes it easy and an enjoyable experience for you. Advertising is supposed to be the fun part of running your business! Specifically, here’s what we can do for you…

Meet The Founder

At Sundance Marketing, it’s not Business as Usual. Since opening our doors the 2000, we take a very personal approach with our clients. With over 30 years of experience entrenched in the advertising and marketing business we know how to make the needle move for our clients. We make it personal at Sundance Marketing by getting to know our clients, their businesses and their goals. Our mission is to bring the best creative, digital, and media partners to the table at affordable pricing. We grow businesses by developing home run integrated campaigns with a strategic media buying plan that includes diverse marketing tactics.

Laurie Sagona

Laurie is Director on all projects. Her experience in communications, journalism, advertising, broadcast production, and sales management supports a diverse array of businesses in her long career. With over a dozen awards to her credit, Laurie’s true success comes when her clients succeed.

Discover our brilliant strategies

After establishing your big ideas, empower them with a brilliant marketing strategy. Select media outlets like TV, radio, print, and digital marketing to give mobility to your big ideas!

Discovery

Digging for Answers

Brand Strategy

We work with you to identify and analyze your brand as it exists. We discuss how your brand is perceived in the marketplace and if it delivers on all the touchpoints of your business.

Planning

We work together to strategize where you want your business to go and how to get there. We discuss what’s working and not working with your current plan. We talk about the goals, your business challenges and opportunities.

Implementation

The Fun Stuff

Graphic and Copy Design

We develop attention-getting logos, taglines, brochures, collateral materials and websites that all complement each other and tie into your brand.

Television, Radio and Web Video Production

Using our determined strategy, we develop and produce television and radio campaigns that appeal emotionally to your existing and potential customers to promote your business – some that have even won awards! View our portfolios…

Our Awards

2017 Communicator Award

Van Bortel Automotive Group “Where to Buy Your Corvette” Award of Distinction

2014 Silver Telly Award – Use of Humor

Awarded by The 35th Annual Telly Awards

Immediate Care “Bobsled” TV :30

2013 Silver Davey Award – Use of Humor

The 9th Annual Davey Awards

Immediate Care “Ouch Factor” TV :30

2013 Bronze Telly Award – Professional Services

The 34th Annual Telly Awards

Immediate Care “Ouch Factor” TV :30

2012 Bronze Telly Award – Professional Services

Awarded by The 33rd Annual Telly Awards

Immediate Care “Football” TV :30

2011 Pixie Gold Award for Outstanding Visual Effects

The American Pixel Academy

Helendale Dermatology & Medical Spa “Think Skin” :30 TV

2010 Marketer of the Year Finalist

Awarded by Rochester Chapter of the American Marketing Association

Helendale Dermatology & Medical Spa

Excellence Award Rochester Women’s Network 2010 Up & Coming Business Woman

Rochester Women’s Network

Laurie Sagona

The Telly Awards Finalist

The 14th Annual Telly Awards

Viking International “Electronica” Music Identity

2014 Bronze Telly Award – Use of Humor

Awarded by The 35th Annual Telly Awards

Immediate Care “Epidemic” TV :30

2013 Communicator Award – Commercial Campaign

Immediate Care for “Ouch Factor“, “Football” and “Golf Ballet“

2012 Online Marketer of the Year

Awarded by Rochester Chapter of the American Marketing Association

Helendale Dermatology & Medical Spa

2012 Bronze Telly Awards – Use of Humor

Awarded by The 33rd Annual Telly Awards

Immediate Care “Football” TV :30

2012 Silver Communicator Award

Awarded by The Communicator Awards

Helendale Dermatology & Medical Spa “Think Skin” :30 TV

2010 Bronze Telly Award – Visual Effects

The 31st Annual Telly Awards

Helendale Dermatology & Medical Spa “Think Skin” :30 TV

2010 Marketer of the Year Finalist

Awarded by Rochester Chapter of the American Marketing Association

Lisa’s Liquor Barn

The Telly Awards Finalist

Awarded by The 14th Annual Telly Awards

R.C. Shaheen’s “Fall in Love with Your Home Again” Music Identity

Sundance Awards

Boards & Affiliations

Giving back to the Rochester community

At Sundance Marketing we believe in our community. Rochester is full of remarkable organizations and we are proud to be able to lend our print, radio, TV and online marketing advertising ideas, strategies and experience to several Rochester charities through board affiliations and associations.

Young Audiences of Rochester

Board of Directors – 2004 to 2011
Marketing Committee Chair 2007 – 2011

Catholic Family Center

Marketing and Development Committee 2007 – current
Board of Directors, Catholic Family Center 2012 – current
Chair of Marketing & Development – 2014-2017

Mercy Outreach Center

Board of Directors 2003-2006
Mercy Me Gala Committee Member 2004 – 2011

Church of the Transfiguration

Co-Coordinator Friday Afternoon Drop-In center St. Andrews Church 2009 – 2011

Marketing and Advertising Strategies

Media Buying

We negotiate advertising rates and effective scheduling for TV, Radio, Print, Billboards and any new media. We use Strata Research, Nielson and Arbitron ratings to evaluate your buys.

Social Media Marketing

We work with your business to develop and navigate a social media marketing strategy. Social channels like Facebook, LinkedIn, YouTube, etc. offer highly targeted ad reach and instantaneous response.

Website Development

Is your website attracting customers? We study search engines to find organic ways to drive your website to the top of appropriate search queries. Or we might suggest a pay-per-click strategy on Google, MSN/Bing, or Yahoo.

Public Relation/Promotions

We produce media releases and coordinate media involvement to promote public awareness and build your reputation. Making PR a part of your marketing plan plants the truth about your story and successes into the community.

Start getting better results