Build a customer base and keep them interested through regular, valuable content.
Email Marketing allows your business to have a personal relationship with your customers. It allows a business to promote smaller initiatives that are not big enough to warrant traditional advertising. However, it can also be a means to promote big campaigns as well. Tactfully targeted emails allow for contest, event and product marketing.
Email Marketing is like taking bullet points from your website, along with some fresh images and current events, and sending it to your distribution list every so often to recapture their attention. It offers your customers, or potential clients, another chance to add your company on social media, or locate your contact information. Emails also help promote your logo and business name. Using links in Email Marketing will allow your viewers to click an image or keyword that will drive them to your website or service page – giving your business’ web presence a better rating on search engines.
Using Emails to promote current events will show your clients that you’re still around and keeping active. It’s almost like an ad, except it offers you a more human and relational voice. You can write a brief welcome letter to new viewers or an explanation of what your business is concentrating on during a particular month. You can use it as a newsletter to inform everyone of your latest coupons, deals, or specials. You can also Email your viewers about your success stories, or plans for the future. Any way you slice it – using Email Marketing is just another valuable tool to add to your marketing belt.
After establishing your big ideas, empower them with a brilliant marketing strategy. Select media outlets like TV, radio, print, and digital marketing to give mobility to your big ideas!