Public Relations

Public Relations

Public Relations campaigns are different than media placed advertising because they promote newsworthy interests and stories rather than straight ads. Newsworthy stories promote business credibility to the eyes of the consumer. The recommended strategy is to develop a public relations campaign that will raise awareness of our clients amongst the general public and media so that they understand and regard the company favorably. The Public Relations Campaign capitalizes upon print, trade, Internet, and radio / television broadcast media to:

• Enhance our clients’ image and reputation
• Build brand awareness – reinforcing who they are and what they do
• Position our clients as experts in their fields
• Communicate new services and external announcements
• Publicize special projects and community related activities
• Event planning & publicity
• Speaking engagements