Radio Marketing

Radio for Time-Sensitive Campaigns

Because of daily commutes and increased radio accessibility (like cars and mobile devices), traditional radio advertising continues to be a very viable medium today. We like to include radio in our media mix when we’re looking for an immediate response for campaigns like promotions, events, or sales. We have also used radio to broadcast an image message that is timely. We use Strata software and Arbitron ratings to determine an accurate reach and frequency in the market. We have research for all U.S. markets but have primarily been buying in the Upstate, NY communities.