News at Sundance

Marketing stories

View the tips and stories below to learn more about the ever-changing world of marketing.

6 Reasons to Hire a Small Ad Agency

Many large companies want an innovative ad agency that offers a different perspective to develop marketing campaigns. In a number of instances, smaller agencies offer this. You should consider hiring a smaller firm to reap the benefits. 1. Faster Results With large agencies, you often have to deal with a lot of bureaucracy. It can […]

Media Buying Agency Vs. Full-Service Ad Agency: What’s the Difference?

media buying agency

If you’re looking to expand your business’ consumer base and brand presence, you need an effective ad agency to run your campaign. However, not all agencies offer the same services. Some focus on media buying only while full-service agencies also create the ad materials to use in those ad buys. We believe that the message […]

3 Questions to Ask Before Hiring an Ad Agency

ad agency Rochester NY

Coming up with a marketing plan for your business is a big job, and it can have big rewards if done correctly. According to the Houston Chronicle, companies that advertise outperform those that do not. If your marketing department is currently unable to keep up with your company’s marketing demands or if you want to […]

Advertising Trends You Should Follow

advertising agency Rochester NY

When it comes to increasing business, some companies are willing to try anything to stay ahead of the competition. This leads to the emergence of advertising trends that often disappear as soon as they become accepted practice. While some of these trends might later prove to be ineffective, others are worth a second look. Below […]

Sundance Marketing Selected for 2016 Webster Small Business Excellence Award

Webster, NY — Sundance Marketing has been selected for the 2016 Webster Small Business Excellence Award in the Marketing classification by the Webster Small Business Excellence Award Program. Various sources of information were gathered and analyzed to choose the winners in each category. The 2016 Webster Small Business Excellence Award Program focuses on quality, not […]

When to Hire an Advertising Agency in Rochester

Advertising Agency Rochester NY

After you’ve refined a brilliant product or service, the next step in growing your business is through advertising. However, you might be reluctant to hire an advertising agency, especially in a relatively small market like Rochester, because you think it would be too expensive for your current budget. The mistake some Rochester business owners and […]

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