585.670.0347lsagona@sundance-marketing.com
Lisa’s Liquor Barn achieved increased awareness of store and image consistency, revenue growth over 2008 to exceed 2009 sales goals.
Sundance Marketing created an integrated multimedia campaign for Lisa’s Liquor Barn to build a brand personality for them, differentiate them from the competition and increase their annual sales growth.
The creative strategy was to leverage the known operational strengths (e.g. warm, fun atmosphere; knowledgeable staff; and great selection and pricing) while differentiating from the competition who focus either purely on quality/price or selection/expertise. The creative approach celebrates the entire shopping experience as the first step to enjoying yourself.
The campaign included a new logo, tagline, D&C print ads for promotions and pricing, television image campaign, tied-in e-commerce web site, and banner ads and online wine review on WHEC web site. The results of the campaign were phenomenal. Lisa’s Liquor Barn achieved increased awareness of store and image consistency, revenue growth over 2008 to exceed 2009 sales goals, customer base increase of 4% over 2008 and an increase in Prestige loyalty card ownership by 9%.
